Archive for March 2018

One of the biggest adventures when setting up your business if finding a niche you can explore, that seems profitable. You might have very limited time to be the first but by just being there, things will not fall into place. You need a great plan and even better execution for the results to be lasting and your brand to be propelled into success.

Within the online industry, creating a website that will serve the needs of customers connected with your niche, has to be based on several factors. First of all, you need to take your customers’ needs into consideration. One of the attributes that is usually overlooked is the website speed optimization of the given platform.

When you have visitors looking for a specific content, service or a product, you need to deliver this in front of their eyes as soon as possible. Moreover, search engines like Google also take into consideration this vital aspect of the website and make their algorithms penalize it if it is not well optimized.

Sounds like you might have a problem? Well, DigitalLab can help you out!

Second aspect worth mentioning is a presentation – the visuals. When the website is designed, it has to last for at least a few months without major changes unless your designer and developer has a part time or full time contract with your company and you are in a priviledged situation where split testing is an option. What is split testing you might ask? To put it simply, you can design and develop 2 or more versions of the same page, feed the links to your customers with an appropriate persuasion strategy and monitor the results and conversion rate.

Sounds easy? It is absolutely, however you need time and consistency. Your test has to reach a certain amount of promising customers, help them see the value that will be gained by clicking on the link and then relative to the traffic you can measure how many leads you have gathered, services you have pitched, products you have sold and information you have delivered.

Blog posts for companies of a certain size also play a major role in delivering results. The better the quality of your posts, the more intelligent, involved and experienced your reader base will become. Maintaining a blog though that delivers the quality on a constant basis is no easy task. You should make your topics targeted and produce the content that will offer great value with unique insight, accurate information in a way that will engage the reader and make the look for more.

I hope this article helps you, Dear Reader in your quest for financial freedom. That’s what most people are looking for, especially the entrepreneurs of the contemporary world, the ones that dare to dream, plan the action and put in the hours, days, months and years of work in order to make things happen.

I salute you if you are still with me here and would like to invite you to visit DigitalLab Web Design Agency Dublin

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